China’s youth turn their backs on high-end products

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A growing number of young Chinese consumers are steering away from luxury products, challenging long-standing trends in one of the world’s most lucrative markets. Limited purchasing power has forced young people to prioritise spending on fulfilling experiences instead of forking out money on high-end goods.

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Free time worth more than money: China’s youth ‘lie flat’ as economy slows https://sc.mp/7fnfq

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