A Korean cartoon for kids, or icon for China’s workers?

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A 20-year-old South Korean cartoon character named Loopy has found new fame on Chinese social media. Conceived as a shy and timid character two decades ago, the new Loopy persona is now a sarcastic and outspoken office intern. She has also become the go-to subject for various memes among China’s labour force, known as dagongren. This episode of Cultured looks at why this pink cartoon beaver has seen a resurgence and how it has resonated with so many people.

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